I
thank the Indian Journalists Association for having given me this opportunity to
be with a section of the press that represents the grass root and indeed the
mass root of the Fourth Estate. I have
noted that Indian Journalists Association established in 1922, is said to be
the oldest body of newspapers in the country and I hope the Association will
always stand tall in protecting and ensuring both the rights and
responsibilities of it members.
Bengal has been the
proud birthplace of the press in India. Chronicles record “Hicky’s
Gazette” as the first newspaper to be published in the country from Calcutta in 1780. Though ‘Gazette’ is
reported to have died an unceremonious death in 1782 weighed down by fines and
seizure of its printing press under the then judicial system in India under
Warren Hastings, the initiative awoke the people to the advantages of a
newspaper and under Raja Rammohan Roy to whom goes the credit for ushering in
the modern age of reason in India, the press was transformed into a weapon of
social reform. He used Sambad Kaumudi
(Bengali Weekly 1821) to propagate his new thoughts and ideas in social and
religious reform. To the founder of
Indian Language Journalism also goes the credit for the close affinity that the
small press of today enjoys with the public to which it caters. Freedom
struggle apart, the role that small and medium newspapers have played since
1947 is also commendable. The majority
of Indian population today lives in rural areas. The need for flow of information to and from
the rural area is even greater. The
large and more well known papers are mostly published from large cities and
towns, not fully aware of the needs and problems of the rural or small town
public or of the local taste. Conversely, the small newspapers enjoy the
potential to bridge this gap as though they are brought out by people with
small means, it also translates into small overhead costs. They speak the language of the locals and are
thus capable of influencing their opinion.
They also have the potential to serve as a conduit between the public
and the local authorities by bringing to the notice of the authorities, the
sufferings, difficulties and the needs of the people, simultaneously carrying
to the people the type of information they need from the authorities. Therefore I firmly believe that small papers
are the best vehicle for promoting unity and communal harmony among the people
and thereby strengthening the roots of democracy and the process of
development.
Small
newspapers are often criticized for ignoring ethical values, for using the
paper as a tool for settling personal scores or for blackmailing. It is never correct to generalize. There are of course always some black sheep
and ‘fly by night’ newspapers but that is no reason to loose sight of the very
important vacuum being filled by the small papers in the information
communication chain. The Council
believes that there is indeed a need to protect and promote the genuine small
and medium newspapers in keeping with the country’s commitment to establish a
socialist society and to encourage plurality of opinion and sources of
information to strengthen democracy.
About a decade ago, the Council had
conducted an in- depth study into the problems of small and medium newspapers
and came out with as many as 22 specific recommendations to encourage the small
papers to play their role efficiently and to ameliorate their conditions. Highlights of these recommendations were
additional advertisement support to these papers by the government; cheaper
newsprint; machinery and equipment at concessional rates; transparency in
advertisement empanelment and release, quick clearance of advertisement bills
by the DAVP and other advertising authorities, making separate arrangements for
input of information, news materials and visuals through Press Information
Bureau (PIB) of the Government of India.
To this, I would add offering them subscription support and organizing
workshops to nurture local journalistic talent.
However,
the most important recommendation of the Council was that, and I quote, "A
small and Medium Newspaper Development Corporation (or a small and Medium
Newspaper Advisory Committee) should be set up as an autonomous body
sufficiently representative of all medium and small newspapers with a view to
promote and ensure the development of small and medium newspapers. It may have its branches at appropriate
places. It may start with sufficient
fund to be provided by the Government.
It should keep the small and medium newspapers right from the stage of
filing of declaration and act as a forwarding agency for applications for
telephone facilities, to procure land on concessional rates, to procure,
newsprint and to storage and distribute it to recommend postal facilities,
telecommunication facilities, travel concessions to journalists etc." In the alternative, the small and medium
newspapers be encouraged to form a co-operative society for the above purpose.
Furthering
the above views, the Council in its Report on the ‘Future of Print Media
(2001), recommended that “Co-operatives of small newspapers in particular, may
be encouraged to run cost effective modern printing presses, internet
connections and organize workshops for journalists and printers for improving
the overall quality of small newspapers”.
It also recommended that “genuine small newspapers may be helped with
subsidized newsprint. The possibility of
increasing indigenous production of newsprint by using alternative raw
materials (“kenaff”, even city waste, etc.) should also be explored.” “It also needs to be studied as to what
should be the role of the small newspaper in a multi-regional and
multi-language country of over one billion, and to look for ways and means to
improve the quality of small newspapers.”
It is
learnt that in Delhi some associations representing small newspapers have urged the
government to provide relief to the small newspapers from the burden of VAT and
for a single window clearance system in the Information Department to cater to
all their needs.
The
small press has faced a new threat over the past 3-4 years with the big
newspaper launching regional supplements to the main paper. These, no doubt, affect the circulation of
the local paper but they are not, at least not yet, able to compete with the
local newspapers in coverage of local news.
The local press enjoys this edge since it has its finger on the pulse of
the local population, is aware of the comparative importance of local
personalities and events and is more attuned to local tastes and dislikes. It enjoys a further advantageous position in
terms of advertisement potential at local/district level of limited services
and products.
It is
however, undeniable that the small press enjoys a severe handicap in the form
of technological advancements and non-availability of the best of personnel due
to financial constraints. It also cannot match the big papers in the price
war.
These are the disadvantages, which can be overcome
only by offering quality service by becoming the voice of the local population.
The
country’s population today has crossed one billion; out of them, almost 70%
live in rural areas. The literacy rate,
which was around 17% at the dawn of independence, stood as 66% as per census of
2001 and would have further improved since.
In absolute number, people are gradually rising above the poverty line
and with passage of time, more literate and educated people and economic growth
are reasonably expected. This change and progress will improve capacity to
purchase and read. Literacy and consequential growth of potential readers
backed by economic growth will obviously help small press. The small newspapers must realise the change
taking fast in the society and should come forward as catalyst of change of
social economic as well as political situation and extend constructive
co-operation in the development of the country and rooting out the malaise of
corruption, moral degradation. Remember,
only an independent and responsible media committed to the democratic process
will ultimately contribute to the nation building.
So, I would urge you to develop enterprising spirit,
correctly plan for growth without depending entirely on government
support. It is absolutely unnecessary
for the small newspapers, to enter into a circulation race with the big newspapers. With its inherent quality and sensitivity to
local sentiments and problems and outlook the small newspapers can co-exist
without any threat from big newspapers and thrive independently. Be the voice
of the people and tread the Path, alone, if need be, of healthy and vibrant
journalism and you will emerge the winner.
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